different gaming platform audiences and why??

Platforms: A platform is a device or console in which you may access a form of gaming. for example you may or may not have one the several below:

Ipads / Iphones / PlaysStation ( 1, 2, 3 and :) 4) / XBOX ( the first one / 360 or even :/ one ) / Nintendo ( 3Ds or DS ) / PS Vita, Gameboy

All of these platforms are there to do pretty much the same thing. Entertain. However, all of them have various different qualities that make them stand out individually. for a few years xbox was winning the so called console war because of its better controller as well as its best feature ' the chat lobby'. whereas, on the other hand playstation 3 was free to play online but that was pretty much it. but since the next generation of consoles has hit the markets, it shows that playstaion 4 has beaten xbox one due to its latest installments such as; chat lobby, share button, touch pad, new design of the comtroller as well as the size of the ps4 etc.

Consoles are platforms to entertainment in a form of gaming media. Usually on theses consoles you find games from all different genres. it is most likely thought that teenagers are the main audiences, however there is not real age for who should play it but you do find people that plays games and use media services on consoles to have broader mind of imagination.

Tablets are mobile computer with touchscreen display. circuitry and battery all in 1 single device.                                                                          

PCs also known as personal computers, are the easiest way to

Handheld devices are devices that can be carried anywhere. They are  usually high score games that you can use on a small device (subway surf, temple run, candy crush etc). However, there are online games which usually involve building your own world (clash of clans, boom beach, dragon quest etc). what you find thats most common with these games are they dont focus on graphics and storyline as theirselling point. its usually how difficult it is to get onto the next level or progress and how easy it is to use the controls. ( psp, android, ps vita, etc.)

exploring regulatory body's

WHO THEY ARE????

They are the UK's independent watchdog

What do they do???

they have the responsibility for ensuring ads are truthful, honest, legal and decent

What are their roles and responsibilities???

They are responsible for regulating the content of advertisements in the UK. They do this by following the legal guidelines to ensure that they are good enough to be advertised nationally.

FOR EXAMPLE;

PEGI - The Pan-European Game Information. the body that rates games based on violence, sex, gambling, discrimination, fear, drugs

BBFC - their responsibility is to give the right rating on films and videos in order so that parents can determine whether or not it is suitable for their children.

glossary

Media Sector: Parts of the Music, Film, Television, game, publishing and advertising also known as the different parts of the creative industry

Media Products - Type of media that has been produced by the sector ( TV shows, films, magazines etc. )

Device - The technological object that holds the media e.g.. phone, laptop, mp3. also the devices that allow you to access to platforms

platform: what the media is distributed through e.g. Twitter, Facebook, instagram, news reports, radio, DvD'S and iTunes.

connotation - implying something from a word or phrase

dennotation - the literal meaning ( what it basically is e.g.. a snake inside a snake )

ideology - beliefs, ideas and values that are common to a specific group of people

preferred reading - understanding the message to where you can say you are 110 percent sure you know what it means

negotiated reading - similar opinion but also adding another opinion other than theirs into the situation

oppositional reading - you understand the meaning of what it being said however you believe the complete opposite

aberrant - understands the message but in a completely different way

revision file

~Interactivity~ (phone calls, video games, siri, music, red button, internet, on demand, voice functions, phone in / voting) 

~personalisation~ wall paper, folders, password, name / details, apps, fonts, playlists, login, recordings.

~Individual consumption~ media platforms and devices that can be enjoyed by one person who engages with them alone (smartphone, PC's, Laptop, MP3 Player, Handheld Devices  etc)

~group consumption~ Devices that can be enjoyed by a group of people at the same time and engage with others ( cinema release, website, radio broadcasting, gam console, radio etc.)   

~Primary Audience~ the audience that the company are aiming to attract their attention. for example, spongebob squarepants is made for kids to watch however, adults watch the show due to its hidden adult humour. 

~Secondary Audience~ viewers that are considered to be the outside the primary target audience. so for example anyone that is watching a tv show that is not in the group that the makers expected.

~Active media~ aurdience interaction and engagement in order to acquire full meaning or messagege embedded within the product ( adverts, red button, youtube videos, games, tv programmes and series) 

Passive media media that requires observation rather than an active response and the questioning of media text ( books, music, films, tv shows, radio broadcasting, media, series, dvds's )

Uses/Gratification - The theory that audiences use media texts in order to fulfil pleasures and basic needs.

Hypodermic needle model - The theory that proposes that media messages can be 'injected' into the audience and can influence people to act in a particular way.

Quantitative research - Research that has already been conducted by someone else and can be found in books, journals and internet research ( wikipedia)

Qualitative Research - methods such as questionaires, surveys, interviews like phone calls, face to face conversations, focus groups, vox pops and product analysis  

Audience statistics - describes research based on attitudes, thoughts and opinions rather than facts and figures. 

preferred reading - understanding the message to where you can say you are 110 percent sure you know what it means

negotiated reading - similar opinion but also adding another opinion other than theirs into the situation

oppositional reading - you understand the meaning of what it being said however you believe the complete opposite

aberrant - understands the message but in a completely different way

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

-Media Platform
-Media Device
-Media Sector
-Media Product
-Analogue
-Digital
-Cross-Media Synergy
-Individual Audience Consumption
-Group Audience Consumption
-Technological Convergence

Complete essay question started in class


3. Complete PowerPoint presentation task (Create a PowerPoint on uses/gratification model and hypodermic needle model. Include: Introduction/background info/who developed the theory; examples; advantages/disadvantages; is it passive or active?)


4. What is "Consumer-generated content"? Write a definition in your own words on your blog

Explore 2 games from different genres 

What is the platform its played on 

1st game: The Witcher 3 - Console ( Playstation 4, Xbox One and PC)

2nd game: Uncharted 2 - Console ( Playstation 3) 

Audience?

the witcher 3's audience is meant to be 18+. although it has a wide range of teenagers under 18 that play the game. The game has itself strongly emphasises its strong language, sex and violence throughout the game *but at the same time is very educative. those who share interests in the medival / mythical genre will enjoy this game tremendously. its a single player open world game.

Uncharted 2 audience is aimed at adults due to its adult humour however, teenagers make up the larger percentage of the audience. in the game players experience, humour, sexual content, scenes of violent nature and usually have a story thats based around a search for the unknown. 

how digital media technology has changed the way in which the audience consumes media

How has access to digital media technology changed the way in which the audience consumes media.

 The thing is about how access to digital media technology has changed over the years is funnily all to do with the various ways in how the audience consumes the media  Some of these advantages such as; how accessible it is to get hold of consumer products. For example you find platforms (eBay) where consumers can buy and sell products with other on-line users. This is just on one of the ways that you can use digital media rather than having to go out and buy things.

 New and digital media have not only made it easier but more accessible for people to consume certain products involved with media. Technological convergence has developed digital media so that it is more convenient, immediate, and portable and can also have connectivity. Before digital media technology was around, things were quite different like when using a phone you would only use the device to make phone calls, but now you can, find directions, talk to friends and family, listen to music, watch films and practically do everything with it. This is why people nowadays are so revolved around their phones as there is so much to do on it, you only find yourself bored with your phone when the wifi is down.

Social media has a huge part in how we consume media content, we can practically share anything we want with whoever through many different media platforms such as; Facebook, Twitter, Snap chat etc. advantages to having these social media websites are things like, communication with friends and family, sharing photos and videos, browsing the websites for news and media, keeping updated on events etc. the amount of information we share on the internet, don't you ever wonder if you can get it back? this leads on to disadvantages, it hinders real human interaction, breach of privacy and security, you're not always aware of who who youre talking to.

Access to digital media is a fancy way of saying that we ourselves can create things without needing a company’s or a professionals help. For example; we can record or mix music using websites on a computer, we can make films using iMovie, we can create blogs or vlogs using online websites even games with certain apps like scratch.  We can consume media in whichever way we feel suited and it’s all through a technological device that holds media e.g. phone, laptop, television. Not only that the in internet has also had a big impact as nowadays if a question is asked people rarely think about it yet Google the answer on the web merely because the internet is so immediate and accurate that people trust it and have found it much quicker.