how digital media technology has changed the way in which the audience consumes media

How has access to digital media technology changed the way in which the audience consumes media.

 The thing is about how access to digital media technology has changed over the years is funnily all to do with the various ways in how the audience consumes the media  Some of these advantages such as; how accessible it is to get hold of consumer products. For example you find platforms (eBay) where consumers can buy and sell products with other on-line users. This is just on one of the ways that you can use digital media rather than having to go out and buy things.

 New and digital media have not only made it easier but more accessible for people to consume certain products involved with media. Technological convergence has developed digital media so that it is more convenient, immediate, and portable and can also have connectivity. Before digital media technology was around, things were quite different like when using a phone you would only use the device to make phone calls, but now you can, find directions, talk to friends and family, listen to music, watch films and practically do everything with it. This is why people nowadays are so revolved around their phones as there is so much to do on it, you only find yourself bored with your phone when the wifi is down.

Social media has a huge part in how we consume media content, we can practically share anything we want with whoever through many different media platforms such as; Facebook, Twitter, Snap chat etc. advantages to having these social media websites are things like, communication with friends and family, sharing photos and videos, browsing the websites for news and media, keeping updated on events etc. the amount of information we share on the internet, don't you ever wonder if you can get it back? this leads on to disadvantages, it hinders real human interaction, breach of privacy and security, you're not always aware of who who youre talking to.

Access to digital media is a fancy way of saying that we ourselves can create things without needing a company’s or a professionals help. For example; we can record or mix music using websites on a computer, we can make films using iMovie, we can create blogs or vlogs using online websites even games with certain apps like scratch.  We can consume media in whichever way we feel suited and it’s all through a technological device that holds media e.g. phone, laptop, television. Not only that the in internet has also had a big impact as nowadays if a question is asked people rarely think about it yet Google the answer on the web merely because the internet is so immediate and accurate that people trust it and have found it much quicker.