WHO THEY ARE????
They are the UK's independent watchdog
What do they do???
they have the responsibility for ensuring ads are truthful, honest, legal and decent
What are their roles and responsibilities???
They are responsible for regulating the content of advertisements in the UK. They do this by following the legal guidelines to ensure that they are good enough to be advertised nationally.
FOR EXAMPLE;
PEGI - The Pan-European Game Information. the body that rates games based on violence, sex, gambling, discrimination, fear, drugs
BBFC - their responsibility is to give the right rating on films and videos in order so that parents can determine whether or not it is suitable for their children.
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